Holden Street Theatres 2018

Client: Holden Street Theatres (under DesignLab)

Date: February, 2018

About: My first major project while working at DesignLab. The project required an artistic approach for the HST brand, which hold shows during the Adelaide Fringe each year. I kept to the colour scheme of past years, orange and purple.

We moved away from the idea of using the drama faces and I tried something completely new. The letters where painted by hand, creating an entire alphabet in this painted rough style. Utilising them for the covers with a Pantone stock really made the whole thing come together. These guides where found all around the Adelaide CBD, Norwood Parade and more. The branding was then rolled out onto prited and digital media.