Per Se Publishing

Client: UniSA

Date: June, 2016

About: Briefed with creating a fictional publishing company, as well as a series of books, I created Per Se Publishing, a publishing company that aims to connect people through books.

The word "Per Se" and the altered "&" both come from the word; "ampersand" with the logo being the obvious connection. The word “ampersand” came when “&” was actually part of the English alphabet. In the early 1800s, school children reciting their ABCs concluded the alphabet with the &. It would have been confusing to say “X, Y, Z, and.” Rather, the students said, “and per se and.” “Per se” means “by itself,” so the students were essentially saying, “X, Y, Z, and by itself and.” Over time, “and per se and” was slurred together into the word we use today: ampersand. I chose this to represent company, because their mission was to connect people through books, be that young or old, just like how the "ampersand" connects words together.

Each genre of books had to appear differently but still retain it's branding and connection to "Per Se" as a whole.

Book collections are Non-Fiction, Fiction and Educational respectively.