Adelaide Chocolate School branding

Date: November, 2014

Client: Adelaide Chocolate School

About: The idea for this brand redevelopment was to create something a bit more simpler and cleaner than their existing branding, for this I looked at the simple elements of what the brand was about; chocolate and elegance. I tackled this by creating a brand identity that simply shows exactly what the brand is in a simple way. The logo is the initials of the brand; A.C.S, and forming them into the shape of a chocolate piece. Pairing this with a white/brown colour scheme and elegant type, it lifts the brand up into a higher status, keeping it on par with the surrounding business' on Melbourne Street, Adelaide.