Schmidt Bentley Engineering Consulting Branding

Client: SBEC (under DesignLab)

Date: November 2020

About: I worked on this project alongside the team at DesignLab. SBEC is a duo of Chris Schmidt and Scott Bentley, together they work on various different engineering projects, both coming from working at other companies before joining forces together.

For the branding I wanted to achieve something using the initials of the company name, as well as the coming together of the two guys behind the company. To do this I achieved it by creating a custom logotype that utilises the letterforms connecting and becoming one, pairing this with a subtle grey and bold orange colour scheme.